La Mesa, Omaha’s # 1 Mexican Restaurant, was promoting its annual Free Trip for 2 Cancun Mexico event.
The promotion was intended to drive customers into the (6) La Mesa metro locations during January and February to register for a chance to win the trip to sunny warm Mexico!
The promotion culminated with qualifiers meeting at La Mesa for a two-hour event where a winner was crowned!
Rick Davis Productions, Inc. created an integrated media campaign incorporating radio station partner Channel 94.1 with strategic media weight put toward am and pm drive times, plus a digital extension on the stations web site. In addition, the promotion event included a two-hour remote with the Channel 94.a Big Party Morning Show. TV ads were strategically placed with heavier emphasis
Wednesday-Friday to drive weekend dining. The promotion was highlighted in each La Mesa location and on their web site.
Email blasts were sent to the La Mesa database promoting the event as well as using Facebook and Google ads to promote registering. The promotion culminated with qualifiers meeting at La Mesa for a two-hour event where a winner was crowned!
The Results? Restaurant sales were up over 30%. Web site traffic increased over 50% and the promotion was the 4th highest page viewed. The promotion drew over 3,000 entrees, and a record number of 150 qualifiers. In addition, the campaign added over 1,000 names to La Mesa’s email marketing database. And of course one lucky couple is headed on a free trip to Cancun, Mexico!
“Rick Davis Productions has been an integral part of the success of our Free Trip to Cancun promotions. From creating the promotional elements through executing media strategy, we believe Rick Davis Productions has helped us grow the event brand every year! We have worked with Rick Davis Productions for over 14 years as our ad agency and not only consider them a great partner, but part of our La Mesa family”
Jose Salazar – Owner & Operator,
La Mesa Mexican Restaurants